How to Promote Your Business or Blog with YouTube

Promoting your business or blog with YouTube

As you probably know, YouTube is a video-sharing site where anyone—including
you and your business—can post videos for others to view. YouTube, just behind
Facebook and Google.com, is the third most popular website worldwide, as reported
by the Alexa ranking service. It also happens to be owned by Google, so Google
has an interest in driving search traffic to YouTube and Google does in fact include
YouTube content in search results—but you have to know how to optimize your
video submissions.

The leverage you’ll enjoy from promoting your business with video will depend
on your niche and the quality of the videos you produce. Video content, like any
content, must be quality content. The biggest mistake business owners make when
publishing videos online is that the videos are amateurish productions of poor
quality. A low-quality video can do more harm than good; if you are a new or small
business competing against larger, more established competitors, an inexpensive
video can simply highlight your shortcomings. The proliferation of inexpensive
video cameras is only compounding this problem.
A high-quality video requires several elements: quality shooting and editing
equipment and software, quality lighting, sound equipment, and copy writing. If
you use a human subject, you’ll want a successful performance. Finally, the video
must be compiled for display on YouTube or through an embedded video player.
Quality video production, like quality website design, is a specialized skill set. The
result you achieve will depend greatly on the team you assemble to get your video or
videos produced.
Always aim for quality. You’d have probably noticed when you use YouTube that
when you finish watching a video, YouTube shows you several thumbnails of related
videos and video thumbnails display constantly in the sidebar; understandably,
YouTube want to keep you on the site. If you generate a high-quality product, your
video will be seen by more people because higher ratings and comment activity will
cause YouTube to offer the video to viewers when they are watching related videos.